Curete is a new, highly personalized way to shop luxury fashion. We believe that fashion is a feeling, and we want those who experience Curete and the unique Collections we present to feel confident, comfortable, beautiful, and most importantly, cared for.

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Born and raised in Brooklyn, Freida Rothman is a second-generation jeweler, a mother of four, and an entrepreneur striving to remind every woman of her inner strength. Inspired by the legacy of four grandparents—all Holocaust survivors—Freida’s designs honor strength and resiliency through sterling silver contemporary pieces that reflect her home and elevate Brooklyn grit into wearable glamour for your everyday.

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